Products
Wine and alcoholic beverages
Many companies have entered and established a brand name in the huge wine and alcoholic beverages market, one of the largest markets within the food and drink industry and with great a growing demand for foreign products.
Regarding South-West China, Chengdu, which is considered the door to this market, holds every year the 糖酒会 (Pronounced "Tang jiu hui" and translated as the “Sugar and Alcoholic Commodities Exhibition Fair") which has become in the last years a "must attend" for most of the producers and importers.
Olive Oil
Olive oil is definitely in fashion, 2010 represented a 70% increase over 2009's import volume, and the trend seems to continue. Spain and Italy lead this market with an 80% of the market share.
The health benefits and the qualities of the olive oil has opened the doors to many producers and there is a great distribution chain already in place with an increasing demand for different products.
Dairy Products
Imports of dairy products, and in particular, milk and milk powder doubled in 2010 over 2009, the events happening in Japan, one of the largest exporters of dairy products to China might shift the volume of imports to Europe or other countries. It is a great time to enter this high volume, high growth market.
Chocolate
The chocolate market is an expanding market in China, with an 80% increase between 2009 and 2010, the European chocolates are becoming popular for their quality and taste. The demand is expected to continue growing.
Baby Food
Still a young market in China, but one of the fastest growing ones, with 188% increase in China in 2010 in relation to 2009, this market is soaring and more and more people are looking for high quality products, building trust in this market is fundamental and the right promotion might make your products achieve great results.
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Animal Food and care
Animals are becoming a bigger habit in Chinese life, the market is very large and it is growing at an amazing 84% year over year, despite what we have heard, Chinese really like to take care of their pets, cutting their hairs with different styles, dressing them up and feeding them with the best products available. A single child society has opened a lot of room for pets, and Chinese take care of them expending large amounts of money and effort into them.
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Health care
Chinese are very obsessed with health, they are the world largest consumer of health care products and in this space European products have a great reputation for safety and quality. China is full of drug stores and pharmacies which make most of their revenue not on prescriptions but on over the counter health products.
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Beauty and Cosmetics
Although the definition of beuty might be different in China, most larger brands have adapted successfully to this market, providing products that fit the requirements of the largest consumer in this segment, the Chinese woman.